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Discussion - Assignment Example Several advantages are derived from segmentation including isolating specific market segments that are more interested in what a business offers based on demographic. For example, the toy manufacturing company mainly targets children while cosmetic companies targets women. Salespersons would consider multiple demographic characteristics to segment consumer markets according to age, gender, income, and social class. In this way, an organization can bring suitable products or services to the market. Peopleâ€™s thinking and their favorite activities can be used to segment a niche market. Personal attributes linked to personality, attitudes, interest and lifestyles are characteristics that marketers focus on market segment. This segmentation allows organization to cater for personal consumer interests (Croft, 1994). Another way in which segmentation is important is allowing marketers to identify customersâ€™ preferences and target them with similar offers. A business itself could glean potential opportunities in filling the gaps assumed by businesses dealing in similar products or services. In their direct marketing effort, the marketers could acquire lists of customers and send them mails or call them to introduce their services. The more cost effective a business marketing effort can become relies on more segments identified and brought together to reach more expected customers. Proper understanding of clientâ€™s needs is key to offering quality products and services. When customers derive ultimate satisfaction, they are likely to entice non-customers who share similar traits and characteristics, which is a relatively low cost marketing strategy (Weinstein, 2004). Both the firm and the client thus benefit through market segmentation. Integrating marketing mix elements in market segmentation comes in scores of ways. Market segmentation and
Did the idea of Manifest Destiny simply mean acquring more terrtory for the United States Why or why not - Essay Example
Many Americans began to believe that it was the nation's "Manifest Destiny" to expand westward.
Manifest Destiny refers to a concept often used to explain or justify American expansion, especially in the decades preceding the Civil War (1861-65) and again in the late 19th century. While debate over expansion goes back to the beginnings of American expansion in the late 18th century, the phrase "Manifest Destiny" did not come into vogue until the 1840s. In 1845, John O'Sullivan, a democrat leader and editor of the New York newspaper 'The Morning Post, wrote: "Our manifest destiny to over spread and to possess the whole of the continent which Providence has given us for the development of the great experiment of liberty". (O'Sullivan, John L. "Annexation", The United States Democratic Review)
To many it seemed inevitable that lands to the west of the Mississippi, once claimed by Mexico, England, and a host of American Indian tribes, should eventually be settled by Americans. John O'Sullivan the editor of the influential 'Democratic Review' and the 'The Morning Post' had coined the phrase "Manifest Destiny" to describe this vision of a United States stretching from Atlantic to Pacific.
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